Forbes write on yet another cannabis industry leader moving into the world of psychedelics…
When Olivia Mannix, 31, launched Cannabrand, a cannabis-focused marketing agency seven years ago in Denver, she feared she was committing professional suicide. “I remember thinking I’m never going to do anything again,” she recalled. “No one will take me seriously but now it’s incredible to see how far the industry has come.”
Since then, Cannabrand has been on the marketing forefront of the legal cannabis landscape. The agency has spearheaded advertising campaigns for high-profile cannabis brands that include Caliva and Papa & Barkley, and picked up industry laurels from top trades PRWeek and AdWeek.
Recently, Mannix set her sights on another emerging industry with the launch of Psilocybrand, a marketing and PR practice focused on psychedelics. Because psychedelics are still not legal in this country, with possession of psilocybin (otherwise known as “mushrooms” to aficionados) decriminalized in only three jurisdictions—Oakland and Santa Cruz, California in California and Denver, as of 2019—Mannix acknowledges her U.S. client base is limited. To make up for this shortfall, Mannix said she is working with companies that are public on the Canadian market. Among her clients are medical-based companies Greenstar Biosciences Corp and Mydecine Innovations Group.