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We are delighted to share with you our latest analysis on the Israeli market, following the recent announcement of tariffs on Canadian companies.
Following a detailed investigation into allegations of market flooding, the Israeli Commissioner on Trade Leavies has recommended to impose the following tariffs on Canadian cannabis producers:
- Decibel Cannabis: 2%
- Village Farms: 33%
- Organigram: 39%
- Tilray: 77%
- Other Canadian producers: 175%
Here’s a breakdown of the potential impact for Israel’s cannabis market:
- Vertically integrated players, like Bazelet and Seach, have emerged as market leaders by leveraging both local and international supply sources. The new tariffs will challenge their models, requiring strategic adjustments.
- Local cultivators may find an opportunity to regain market share. However, premium Canadian imports dominated the market due to their high-quality indoor-grown cannabis: innovation is required to improve their standing.
- Importers now face uncertainty. With the influx of Canadian cannabis no longer an option, many will need to rethink their sourcing strategies. Countries like Portugal and South Africa may step up, but it’s not guaranteed.
- Impact on Canadian Producers is not uniform. Decibel, for example, benefits from a low tariff, which not only leaves its prices unaffected but also clears out its competition. Others may shift focus to more profitable markets or find ways to circumvent tariffs through third-party processors.
Despite the tariff announcements, imports are actually on the rise in 2024, with nearly 15 tonnes imported in the first three quarters of the year. This is happening despite a drop in demand following the failed prescription reforms in April.
Interestingly, local producers have actually increased their market share over the last two years. Issues around pricing, finance, and oversupply have multiple causes, and the influx of Canadian product is just one piece of the puzzle.
The Israeli cannabis market is entering a period of transformation. Both local and international producers will need to adapt to these new realities, and innovation will be key to thriving in this new environment.
Want to learn more? We’ve consolidated all the key details of the investigation, the tariff impacts, and what this means for the market in a comprehensive 6,000+ word article.
