To use a 2020 analogy they are spreading quicker than a virus.
Stuff NZ reports……
Companies such as CBD Oil New Zealand, Pure Sport CBD and Blessed CBD have already started to establish themselves here.
Pure Sport CBD is endorsed by the likes of former All Blacks Liam Messam, Jerome Kaino, Waisake Naholo, Colin Slade and Victor Vito.
And UK company Blessed CBD recently inked partnerships with Kiwi UFC champion Israel Adesanya and Australian champion Alexander Volkanovski.
Research commissioned by the NZ Drug Foundation, and carried out by economist Shamubeel Eaqub from Sense Partners, said New Zealand could be $86m a year better off in “societal gains”, if cannabis was legalised.
Pure Sport CBD co-founder Grayson Hart said New Zealand represented an untapped market for the industry, and Kiwis should expect to see plenty more companies pop up come referendum time.
In the past year alone (July 1, 2019 – July 2020), more than 22 cannabis-related companies have registered with the New Zealand companies office.
“Many (CBD) brands are trying to get in the eye line of Kiwis by getting sponsoring local athletes, in the hope that they can establish themselves as first to market if/when the legislation changes,” Hart said.
“Being Kiwi born and raised myself, it’s been a dream of mine from day one to get Pure Sport CBD off the ground in New Zealand.”
Hart has played professional rugby for more than a decade, including stints with the Blues and Waratahs before his move to the UK.
He launched Pure Sport CBD in 2019 and said he was not surprised by the increase in CBD athlete endorsements, adding he was often contacted by players, once they leave New Zealand, curious about the products.
Pure Sport CBD was the first CBD brand globally to be certified by the Banned Substances Control Group (BSCG).
Currently, in New Zealand, personal importation of CBD products are not permitted.
Companies trying to bring products in require a special licence issued under the Medicines Act 1981, but a medicinal cannabis licence is not required.