In this our latest series of 5 minibites we speak to a company who are doing something a bit different.
Power Leaves Corp are working in Colombia with indigenous people and the government to try and break the Coca Cola monopoly on the use of the coca leaf in F&B as well as exploring other product opportunities and in the process try to start a new narrative that moves away from stimulation (Cocaine & Coca Cola) to talk about health and wellness
It’s not your usual Karma Koala podcast series but as you know us Koalas are partial to chewing leaves so it’s a topic that has our fullest attention.
TOBIAS POSTMA
CHIEF SCIENCE OFFICER
POWER LEAVES
The Science and Process of Decocainization pt 1
Explanation of the decocainization process.
Challenges and breakthroughs in creating decocainized coca extract.
Tobias leads the PLC science team and focuses on the development and production of innovative Coca-leaf extracts for the Food & Beverage industry. At Power Leaves Corp. we work partnered with the NASA indigenous community in the Colombian Andes.
POWER LEAVES
For decades Coca-Cola has had a stranglehold on the coca extract supply chain through a unique partnership with Stepan Company (NYSE:SCL) and a state coca leaf supplier in Peru. Dating all the way back to a 1988 report by the New York Times, the world has known about this monopoly, but no one has been able to do anything about it – until now.
Coca-Cola holds a special permit with the U.S. government allowing them to import coca leaves into a decocainization plant in New Jersey where cocaine is removed so the coca extract can be used in Coca-Cola, providing their “natural flavors” and allowing them to export the product globally.
In contrast, PLC’s decocainization process happens legally in Colombia, allowing us to distribute our extract products directly to global markets. We are breaking Coca-Cola’s monopoly and bringing this nutrition-packed, all-natural ingredient to market.
Learn more about the legal framework of Power Leaves Corp’s process
For decades Coca-Cola has had a stranglehold on the coca extract supply chain through a unique partnership with Stepan Company (NYSE:SCL) and a state coca leaf supplier in Peru. Dating all the way back to a 1988 report by the New York Times, the world has known about this monopoly, but no one has been able to do anything about it – until now.
Coca-Cola holds a special permit with the U.S. government allowing them to import coca leaves into a decocainization plant in New Jersey where cocaine is removed so the coca extract can be used in Coca-Cola, providing their “natural flavors” and allowing them to export the product globally.
In contrast, PLC’s decocainization process happens legally in Colombia, allowing us to distribute our extract products directly to global markets. We are breaking Coca-Cola’s monopoly and bringing this nutrition-packed, all-natural ingredient to market.
