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A chance Linked in connection led us to this conversation with Kirsten.
I was interested to learn what led her to authoring her Cannabis Basics Textbook and her thoughts on cannabis education generally in the US.
We speak about cannabis education, community colleges, tertiary institutions, public libraries and education via associations and public speaking.
Kirsten has now left the freezing plains of illinois for an all together sunnier climate in Spain, we also discuss what brought her there and her new business, of which there’s more information below.
Kirsten Velasco
My advocacy and cannabis education efforts include publishing Cannabis Basics Textbook
Throughout Illinois, I’ve given over 150 educational presentations, and executed successful networking events providing brand development sponsorships (promoted and attended by local media).
I created and implemented the Illinois Women in Cannabis (not for profit) – all-volunteer Cannabis Education Campaign 2016 & 2017 while continuously creating content that makes cannabis safe and accessible.
These guerrilla marketing techniques provide the opportunity to: identify consumers/customers, educate future consumers, connect with advocates, build acceptance by non-consumers, promote brand awareness, and collect data points for all interactions.
Each exposure is an opportunity to normalize cannabis, instill correct perceptions, and trigger advocacy, which is key to broadening the consumer base beyond “medical” and “recreational.” In 2019, I further developed my education and experience as a full-time outreach coordinator and licensed dispensary agent (Patient Care Specialist). As a freelance consultant,
I provided cannabis marketing content for the Spring 2020 semester at DePaul University, then project managed, creating content for the cannabis training manual and pocket guide for the launch of ChiHigh Tours.
VapeNprop & GripNclip Order Form
VapeNprop: $1.25 each (add QR code +.25) MOQ 100
GripNcip: $.85 each (includes QR code) MOQ 100
Need it quick? Typically, orders are fulfilled in 10-14 days.
Want a custom color? MOQ 1K
Need a custom design? HMU
Contact Kirsten via Linked In
https://www.linkedin.com/in/kirstenvelascocannabisadvocate/