Business Cann reports..

THE New Year has brought a realisation that the Novel Food deadline is less than three months away leading to ‘absolute panic’ for many CBD brands, say leading industry figures.

Gavin Ogilvie is founder and Managing Director of Manchester-based Always Pure Organics, a business which has spent £450,000 submitting three Novel Food applications to the UK Food Standards Agency (FSA).

As a white-label wholesaler it has 262 global clients with the UK and Europe – the two markets requiring Novel Food compliance – accounting for 88% of its client base.

Mr Ogilvie says he has been contacted by around three dozen UK brands looking for urgent assistance to secure Novel Food Validation, with some also looking to defect from their existing bulk ingredient suppliers.

‘Help Me, Please’

He told BusinessCann: “We are seeing some major freak-outs; businesses are calling us to say ‘help me, what should I do’. Everyone is now looking at it; with the deadline a matter of weeks away they realise it can no longer be pushed out into the future.”

In some cases brands appear to have been misled by their existing suppliers, says Mr Ogilvie.

“Many are calling us to say that for months they have been told it was in-hand, but now there’s no more time for delay the realisation has dawned. Many have simply been misled by their existing suppliers. Some are in a state of absolute panic,” he added.

Phantom Novel Food Applications

Steve Oliver, Co-founder and Director of UK cannabis experts The Canna Consultants likewise encounters turmoil in the market.

He told BusinessCann: “In recent weeks we have seen a sharp increase in the number of panicked companies. Stories of continued reassurance by raw ingredient manufacturers and white labellers regarding phantom Novel Food applications are common.

Read more at  https://businesscann.com/dozens-of-cbd-brands-in-a-state-of-absolute-panic-with-uk-novel-food-deadline-weeks-away/