This month, award-winning mattress and bed makers, Naturalmat, will launch two new collections of GOTS (Global Organic Textile Standard) certified bed linen, including its first range crafted entirely from hemp…
In its ongoing exploration of innovative and sustainable materials, Naturalmat has chosen organic hemp and the eco-friendly staple, organic linen, as the foundation for its latest bed linen collections. Crafted with a meticulous blend of form, function and sustainability, both ranges further enhance the sleep experience, keeping sleepers cool during the summer months and warm when temperatures dip, due to the fabrics’ naturally breathable qualities.
Image credit: Jon Day
As part of Naturalmat’s on-going commitment to eco-friendly practices, both collections are Global Organic Textile Standard (GOTS) certified, meaning that all materials have been grown sustainably without the use of harmful chemicals or pesticides, as well as assuring that farmers are paid correctly and have good working conditions. The new organic hemp and linen bedding will form part of Naturalmat’s existing organic bedding range which includes organic cotton flat and fitted sheets, along with standard and king-sized pillowcases and duvet covers, making Naturalmat’s entire bed linen range GOTScertified – something no one else can claim.
“Our goal is to establish ourselves as the destination for GOTS-certified organic bed linen,”commented Naturalmat Founder, Mark Tremlett, “and the introduction of these new ranges marks a significant stride towards realising that vision”.
Image credit: Jon Day
Washed Organic Hemp
Once a maritime staple of the 18th century, Naturalmat is proudly introducing this incredibly sustainable fibre as the basis of its latest bedding range. Hemp’s extraordinary ecological advantages, such as thriving with minimal water and without pesticides, contribute to soil health by returning nutrients through its deep roots. Notably, it absorbs twice the amount of CO₂ per hectare compared to a forest, solidifying its position as an unparalleled eco-friendly fibre.
Available in a creamy ecru colour, the inherent qualities of hemp, with its long fibres, offer breathability and a softly structured feel, resulting in bedding that is not only comfortable but also exudes a relaxed, casual charm.
- Image credit: Jon Day
- Image credit: Jon Day
Washed Organic Linen
Remarkably light, airy, and with a laid-back elegance, Naturalmat’s new bed linen collection offers unparalleled breathability, ensuring the body maintains the perfect temperature throughout the night, regardless of the season. The fabric’s natural moth-resistant properties also make it an ideal choice for allergy sufferers. The brand’s commitment to sustainability is woven into every thread.
Consumers can be assured that the organic linen throughout the collection is cultivated without the use of harmful chemicals or pesticides, providing a sleep solution that aligns with Naturalmat’s values. Derived from the flax plant, linen emerges as an inherently eco-friendly fabric, demanding significantly less water for cultivation compared to other fibres. Each part of the flax plant is utilised, minimising wastage, and contributing to a more sustainable and responsible approach to bedding, prioritising the health and wellbeing of both the consumer and the planet we live on.
