Report published by Jointly, created in collaboration with Ganjapreneur, we examine how brand representatives in the adult-use industry feel about the challenges they encounter when bringing products to market, from pervasive misunderstandings about cannabis, to strict regulations, to back-channel dealings among competitors.

With in-depth analysis and charts highlighting current industry sentiments, the report also investigates the marketing solutions and tools that cannabis brands are using to overcome these challenges: from social media, to packaging and labeling, to in-person vendor days, and beyond.

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The Cannabis Brand-to-Consumer Connection