Organigram Unveils Bold New Brand Identity Reflecting Market Leadership Position in Canada and Growing International Presence

Which in shorthand means they’ve added the word “global” to their name.. tres bold indeed!

The PR

Organigram Holdings Inc. (NASDAQ: OGI) (TSX: OGI), (the “Company” or “Organigram”), a leading licensed producer of cannabis, is proud to announce its official rebrand to Organigram Global Inc. (“Organigram Global”), a move that demonstrates the Company’s evolution from an East Coast medical cannabis company into a burgeoning global cannabis leader.

Having achieved the number one position in market share in Canada1 and established a growing international footprint, Organigram Global is now focused on accelerating its global expansion and strengthening its presence in key international markets. With strategic international investments and expanding export partnerships, the Company is focused on bringing Canadian-grown, high-quality cannabis to the world.

“As Organigram has grown from its roots in Atlantic Canada to become a global player, our identity needed to evolve alongside our business,” said Beena Goldenberg, CEO of Organigram Global. “We’re not just a Canadian success story—we are a global cannabis innovator, exporting premium products, expanding into international markets, and shaping the future of the cannabis industry. Our new brand identity is a powerful reflection of who we are today.”

A New Look for a New Era

The evolution to Organigram Global includes a bold new logo, a refreshed visual identity, and a new website, reflecting not only the Company’s leadership position in Canada, but its growing international presence and growth ambitions outside of Canada.

Accompanying the visual transformation is the launch of a completely redesigned corporate website. This new platform showcases Organigram Global’s strategic direction, product innovations, and global partnerships, providing an immersive look into the Company’s journey and future ambitions.

Path to Global Expansion

Organigram Global’s international expansion plans include:

  • Strategic investment in German cannabis leader, Sanity Group, which places the Company in a prime position to grow alongside that market. Sanity holds roughly 7% market share, distributes to over 2,000 pharmacies, and is participating in multiple recreational pilot projects with applications pending in six German jurisdictions as well as existing stores in Switzerland.
  • EU-GMP certification is expected to be completed in the upcoming months giving Organigram the ability to scale exports further, which is expected to deliver higher margins, stronger global visibility, and a growing revenue stream.
  • Organigram has been actively finalizing a strategy that positions the Company to participate in the U.S. market in a more meaningful way. In the meantime, Organigram already has two investments in the U.S. creating strategic advantages that expand reach, enhance offerings, and set the Company up for future success. Open Book Extracts provides access to a leader in hemp-derived extracts and formulations and Phylos Bioscience drives innovation in cannabis technology including providing Organigram with exclusive access to proprietary genetics like THCV.
  • Organigram continues to export premium indoor-grown cannabis to Australia, Germany and the United Kingdom and expects to increase shipments in the coming years.

Finally, Organigram continues to identify compelling investment opportunities for Jupiter, the strategic investment pool made possible by BAT’s follow-on investment announced in November 2023. Jupiter aims to actively identify emerging growth opportunities to further expand the Company’s international footprint.

The Future of Organigram Global

“As Organigram Global continues to expand, the new brand identity signals a commitment to international excellence, innovation, and industry leadership. The Company remains dedicated to delivering high-quality, science-backed cannabis products, leveraging its strong foundation in Canada to fuel further global expansion,” said Megan McCrae, Senior Vice President, Global Brands and Corporate Affairs. “Organigram Global is more than a new name—it’s a statement of intent,” added Megan. “We are growing. We are leading. And we are bringing the best of Canadian cannabis to the world.”



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