In this episode of “Don’t Miss a Beet,” host Jonathan Havens, co-chair of Saul Ewing’s Food, Beverage and Agribusiness (FBA) Practice, speaks with Chris Hetherington, founder, chairman and CEO of Peels, a health and wellness company that markets CBD products from orange peels. Chris describes his career path from NFL player and hedge fund managing director to startup founder with a mission to make the holistic benefits of CBD available to more people. He discusses the company’s strategic choice of orange peels, rather than hemp, to source the CBD in the company’s products. Chris and Jonathan also consider the regulatory and advertising challenges of operating in the CBD space. Finally, Chris shares his plans for the future of the company.