Here’s the blurb
[PRESS RELEASE] – STAMFORD, Conn., March 31, 2025 – Curaleaf Holdings Inc., a leading international provider of consumer cannabis products, announced an exciting category extension in hemp beverages with Select FormulaX, a hemp-derived THC energy drink. Select FormulaX is a fast-acting, flavor-filled, 10-milligram THC experience with the added boost of caffeine, sold in 16-ounce cans directly to adult consumers through the company’s online storefront, TheHempCompany.com. Customers can also find Select FormulaX at Curaleaf stores in Arizona and Maine, at major retailers, and soon through on-demand delivery services in select states.
In addition to 10 mg hemp THC, Select FormulaX offers a 50 mg boost of caffeine, similar to a can of soda or half of a cup of coffee, but free from artificial flavors, colors, sweeteners, and high fructose corn syrup. Available in Glacial Melt and Rocket Pop flavors, each can balances sweet and sour flavor notes with a delicious fruit medley to offer a crisp, refreshing taste with every sip. A thermo-temperature packaging feature turns the can color bright blue when it has reached the optimal chilled temperature for enjoyment.
This new addition to the Select beverage portfolio is positioned to support those seeking a focused experience, ranging from the daytime festival goer to the extreme sports fan or the all-night e-gamer. Select FormulaX is ideal for adults seeking a higher dose of hemp THC, pairing bold flavors with a boost of energy for either day or night.
“The latest addition to our signature Select ‘X’ product line reinforces our dedication to expanding our product portfolio and integrating our own Farm Bill-compliant products into the high growth, hemp-derived THC market,” Curaleaf Chairman and CEO Boris Jordan said. “Offering caffeine with 10 mg hemp THC presents a new and timely category to the hemp beverage space, and we’re proud to be the innovators behind this new experience to the market. It follows a trend we’re seeing among young adults who are seeking a beverage to enhance everyday activities while also moving away from alcohol and toward cannabis. Select Hemp Seltzers continue to grow in popularity across the hemp market nationally, and Select FormulaX is an excellent addition to our highly rated beverage line.”
Select FormulaX is the latest addition to Curaleaf’s growing portfolio of hemp-derived THC products. Through the company’s online marketplace, Curaleaf offers consumers a diverse collection of carefully manufactured, expertly formulated, and Farm Bill-compliant hemp-derived products, including Select Zero Proof Seltzer, Select Fast-Acting Bites, Classic Bites, XBites, and Snooze Bites. The company’s hemp portfolio is made in a certified cGMP facility containing only naturally derived THC from hemp, and the products are only sold to consumers 21-plus, bringing reliability, responsibility and quality to a growing marketplace of hemp-derived products.
