Florida Moms to Launch Women-led Marijuana Education and Advocacy Initiative Aimed at Building Support for Legalization, Regulation


THURSDAY: Florida Agriculture Commissioner Nikki Fried and Director of Cannabis Holly Bell will join the organization’s founders for a virtual news conference


The Women’s Initiative for a Safe and Equitable Florida (WISE Florida) was founded by women from around the state concerned by the harm cannabis prohibition is causing to families and communities


FLORIDA — The Women’s Initiative for a Safe and Equitable Florida (WISE Florida) will launch Thursday with a virtual news conference at 12:15 p.m. ET. Founders of the new nonprofit will be joined by founding supporters Florida Agriculture and Consumer Services Commissioner Nikki Fried and Cannabis Director Holly Bell

WISE Florida was founded by a small group of moms from across the state who are also leaders in the Florida cannabis policy and advocacy community. Through education, outreach and advocacy, the organization aims to raise awareness about the harms of cannabis prohibition and build support for regulating cannabis to improve safety, advance justice, and foster opportunity in Florida.

For more information about the organization and its founders, visit https://www.wiseflorida.org



WHAT: News conference to launch WISE Florida, a women-led initiative to build support for ending Florida’s harmful cannabis prohibition policy with a regulated adult-use cannabis market

WHEN: Thursday, March 25, 12:15 p.m. ET

WHERE: This virtual event will be held via Zoom. Register at http://bit.ly/wise-fl-launch to receive a direct link to the event.

WHO: The co-founders of WISE Florida will be joined by:

•  Nikki Fried, Florida Commissioner of Agriculture and Consumer Services

•  Holly Bell, Florida Director of Cannabis

WISE Florida co-founders:

•  Moriah Barnhart (Tampa Bay)

•  Ivette Gonzalez Petkovich (Miami-Dade)

•  Sally Kent Peebles (Jacksonville)

•  Tamieka Range (Orlando)