Press Release: Green Check, CTrust and Whitney Economics Partner to Publish Report on Cannabis Debt Financing

BONITA SPRINGS, FL, March 05, 2024 (GLOBE NEWSWIRE) — Green Check (GC), the leading fintech connector, and technology and insights provider in the emerging cannabis market, today announced it has partnered with CTrust, the first credit scoring and monitoring agency for cannabis businesses, and Whitney Economics, a global leader in cannabis and hemp business consulting, data and economic research, to produce a new research report examining cannabis debt and equity financing.

This first-of-its-kind report, expected to be released in Q2 2024, will assess the total amount of debt invested in the cannabis industry and the percentage of debt financing required to support the industry’s continued growth. Findings will examine the extent to which cannabis startups and operators are using debt financing compared to equity and the shift in how cannabis businesses source capital.

“This report will help us and our customers better understand the current state of cannabis industry financing, allowing us to develop the right strategies to address this changing market,” said Kevin Hart, co-founder and CEO of Green Check. “As more data becomes available about the cannabis industry — and the way cannabis is financed continues to evolve — we hope to highlight opportunities for financial institutions to enter into the cannabis market. By adding cannabis businesses to more investment portfolios, we can further our commitment to fostering a more inclusive financial system and thriving economy for everyone.”

“Investment in cannabis should function similarly to how other businesses are financed – by credit worthiness,” said Dotan Y. Melech, CEO of CTrust. “As more and more data becomes available, business credit ratings will play an increasingly important role in the debt financing industry. Credit worthiness assessments will provide transparency and ultimately improve access to capital by reducing risks and exposure.”

“In an ever-changing cannabis environment, it is critical to understand the current landscape and to have the necessary data to develop strategies to remain ahead of the curve,” added Beau Whitney, chief economist at Whitney Economics. “This report will help the industry to understand the changing ratios of debt versus equity financing and to identify opportunities to increase participation by financial institutions.”

Financial institutions and cannabis businesses interested in being included in this report may contact Beau Whitney at [email protected] for more information.

 

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