The Hemp Beverage Alliance announced the formation of its inaugural board of directors.
“The Hemp Beverage Alliance is honored to have the strongest leaders in the industry on our board. Each one of them is committed to creating a safe, transparent and thriving hemp beverage industry, and elevating the category into the mainstream,” said Christopher Lackner, president and CEO.
Founded in 2023, the Hemp Beverage Alliance is the trade association of the burgeoning hemp beverage industry. With more than 180 members in the United States and Canada, the Alliance works with brands, retailers, and distributors to create a self-regulated industry that restricts hemp beverages to adults, establishes reasonable serving size standards, requires strong testing for cannabinoids and contaminants, and creates labeling standards to empower consumers to make informed choices.
The Hemp Beverage Alliance board of directors includes:
- Mike Colich
- Lisa Hurwitz
- David Knight
- Andrew Lee
- Art Massolo
- Glenn McElfresh
- Adam Terry
- Ted Whitney
- Pierce Wylie
“The Hemp Beverage Alliance is building a foundation of quality, safety, self-regulation and responsibility that will allow this industry to thrive in coming years,” said Ted Whitney, board chairman. “On behalf of all the board members, we look forward to working with stakeholders from every sector to make hemp beverages as ubiquitous as beer, wine, and hard seltzer.”
About Hemp Beverage Alliance
The mission of the Hemp Beverage Alliance is to create a safe and thriving industry through education, advocacy, best practices and partnership. We achieve this mission by providing consumers, retailers, and distributors with the information they need to better understand the industry; developing best practices to create consistency in labeling and manufacturing; working with elected officials and regulators to encourage common-sense regulation; and collaborating with cannabis and alcohol industries to create a marketplace that benefits everyone.
https://mgmagazine.com/press-releases/hemp-beverage-alliance-announces-board-of-directors/
