Prohibition Partners Publish The North American Cannabis Report,

Prohibition Partners is proud to launch The North American Cannabis Report, the most in-depth industry report focused on the Canadian and US cannabis markets.

The report outlines the commercial opportunities, regulatory framework and political environment across the region, a market we predict could be worth over $US47.3 billion by 2024.

Here’s the report’s key findings


  • Although the US is currently the most profitable cannabis industry in the world, the model is imperfect. The lack of legislative clarity at the federal level is disrupting a market that could be worth US$44 billion within the next 5 years.
  • In the US, medicinal cannabis is legal in 33 states, while adult-use cannabis is legal in 11 (and Washington DC). In the near-term, data suggests that value sales of medicinal cannabis will dwarf the recreational market, although this will fall to just over half of value sales by 2024.
  • As western countries experience a long-term decline in smoking and stagnation in alcohol consumption, big tobacco and drinks businesses are looking to boost growth by investing in the sector as exemplified by deals from Constellation Brands and Altria.
  • The North American cannabis consumer goods market is the most advanced in the world. 2019/20 will see an unprecedented expansion of CBD lifestyle products.

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