Within seconds they are using the word elixir on the website which has to ring alarm bells straight away
He writes on Linked in and I do love him for it. …
This crap business has been (kinda) in business for years and years and years – they were one of the first out of the gate, tripped and fell and never got up.
I mean, look at this Income Statement.
Their sales are working really hard to get to zero, while their operating expenses are working really hard to get to infinity.
How fat and stupid and sloppy do you have to be, to spend that much money on SG&A, off that level of sales?
The stock trades at 2 cents and has been under a nickel for the past 2 years – it’s a terrible business.
They have no fixed assets, having sold them off – so they are now of the “asset light” group – a co-packed business.
Some people have told me they have some half-decent tasting products – if true, they must have one of the worst sales and marketing teams on the planet.
