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Hi Sean The report from Elevetix Global Cannabis Research, authored by Nik Faes, details Australia’s burgeoning medicinal cannabis market, highlighting its current dominance by illegal trade with only a fraction legaliSed. It showcases how the Stanley Brothers, founders of Charlotte’s Web, are strategically entering this market. Launching a crowdfunding campaign through Birchal, they aim to become the market leader. Their effort is bolstered by a collaboration with Vitura Health for broad distribution and a proactive stance on regulatory reforms. This expansion is part of their broader strategy to replicate their success in the U.S. and dominate the Australian sector. |
Stanley Brothers bid to become #1 brand in Australia starts with Crowdfunding:
- The Stanley Brothers, founders of Charlotte’s Web, aim to become the leading medicinal cannabis brand in Australia with an extensive portfolio targeting key therapeutic conditions.
- They have launched their brand in collaboration with FoliuMed, which cultivates in Colombia and handles manufacturing and R&D in Germany.
- A distribution deal with Vitura Health enables their products to reach 70% of pharmacies and key clinics across Australia via the Canview platform.
- In the first quarter of 2024, the Stanley Brothers’ brand achieved AUD1.4 million in revenue and became profitable.
- A Birchal crowdfunding initiative has been launched to gather support for regulatory reforms in Australia, building an “army of advocates.”
- This crowdfunding strategy draws on their successful experience with Charlotte’s Web in the U.S.
- They are offering shares in FoliuMed Australia Pty Ltd at AUD0.35 each to raise a maximum of AUD3 million, with details available on the Birchal platform regarding investor rights and terms.
Stanley Brothers Australia 2 pager
