Select Zero Proof Seltzers are now available in Total Wine stores across nine states including Arizona, Florida, Texas, Indiana, North Carolina and South Carolina
STAMFORD, Conn., Feb. 27, 2025 /CNW/ — Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) (“Curaleaf” or the “Company”), a leading international provider of consumer cannabis products, today announced that it has secured a partnership with Total Wine & More, the nation’s leading retailer of wine, spirits and beer, for its line of hemp-derived THC seltzers, Select Zero Proof. This new retail channel will broaden Curaleaf’s consumer reach across the U.S. and will bring Select Zero Proof Hemp THC Seltzers to over 100 of Total Wine & More’s brick-and-mortar stores in nine states, including Arizona, Florida, Texas, Indiana, North Carolina and South Carolina, with further expansion expected in the coming months.
Select Zero Proof Hemp Seltzers offer a fast-acting, hangover-free THC experience through naturally derived hemp. Easily session-able with 2.5 mg and 5 mg THC options in an array of new flavors, the low-calorie beverages are formulated without artificial flavors or colors. The brand is available via major retailers and on-demand delivery services in select states, as well as through the Company’s online storefront, TheHempCompany.com.
“Continuing to expand our Select Hemp beverages into physical storefronts through a renowned US beverage retailer represents a significant step forward in the growth of our hemp business,” said Boris Jordan, Chairman and CEO of Curaleaf. “Attitudes toward beverage consumption continue to shift, and many are seeking non-alcoholic options, particularly among younger adult consumers. Our presence at one of the nation’s largest wine and spirits retailers reaffirms our commitment to serving as a trusted source for a new generation of rigorously tested hemp THC products, addressing a broader market currently lacking regulatory oversight.”
Curaleaf has taken several steps to differentiate its current product portfolio from the largely unregulated hemp marketplace, including age-gating, strict quality standards, transparent package labeling, listing ingredients, potency, and a QR code that links customers to certificates of analysis from independent testing labs. Products will be sold to adults 21+ only, with age confirmation, requiring verification at purchase.
For more information on Curaleaf’s locations, patient resources, and products, please visit curaleaf.com.
