Tremor Video and Fyllo Partnership Allows Advertisers to Connect with Cannabis and CBD Consumers Across All Video Screens

Tremor Video, a leading programmatic video and CTV platform, and Fyllo, the leader in compliance-first SaaS solutions for highly regulated industries, today announced a partnership enabling advertisers to target cannabis and CBD consumers across all video screens including programmatic video and Connected TV (CTV).

“Partnering with Fyllo reinforces our commitment to delivering innovative data solutions designed to enhance our clients’ audience reach strategies,” said Jay Baum, Chief Commercial Officer at Tremor Video. “Through this collaboration, brands gain a competitive edge by leveraging a differentiated set of data to reach some of the fastest-growing and most lucrative audience segments across CTV and all other screens.”

According to recent research (Source: MRI-Simmons Cannabis Study, 2021), cannabis and CBD consumers are one of today’s most progressive audiences, displaying high-value attributes that are attractive to mainstream advertisers across CPG, QSR, retail, pharma and adult beverage verticals.

As legalization accelerates across the U.S., the cannabis and CBD industry is expected to grow from $10 billion to $55 billion by 2025 — creating a unique opportunity to reach a wide variety of relevant consumers. By tapping into Fyllo data (now integrated into Tremor’s end-to-end technology platform), advertisers gain access to:

  • Non-cookie dependent offline purchase data from leading cannabis and CBD-endemic Point of Sale (POS) systems, e-commerce platforms, delivery systems and loyalty programs
  • Traditional segments (e.g. Fast Food Lovers, Healthy Eaters, Hiking Enthusiasts) that have been enriched with cannabis and CBD purchase data, opening access to an entirely new set of data attributes.
  • Millions of LDA-compliant consumer profiles across hundreds of mainstream targeting categories and attributes

“Our partnership with Tremor represents another important step forward in connecting traditional advertisers with one of the most progressive consumer groups in the world,” said Ryan Wolin, SVP Business Development & Strategic Partnerships at Fyllo. “Together, we are enabling access to a differentiated data set that will help brands drive programmatic video and CTV campaign performance.”

Learn more about Tremor Video’s data-driven audience solutions at www.tremorvideo.com.

About Tremor Video
Tremor Video helps advertisers deliver impactful brand stories across all screens through the power of innovative video technology combined with advanced audience data and captivating creative. Tremor Video is one of the largest and most innovative video advertising companies in North America, with offerings in CTV, instream and in-app. Tremor Video is a Tremor International company. Learn more at www.tremorvideo.com.

About Fyllo
The Fyllo Compliance Cloud is a suite of software and services that enable organizations to navigate today’s ever-changing regulatory landscape, streamline compliance, and scale with speed. Mainstream brands also use the Fyllo Data Marketplace to target previously inaccessible cannabis and CBD consumers. Learn more at www.hellofyllo.com.

Tremor Video Forward-Looking Statements
This press release contains forward-looking statements (as defined in Section 27A of the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended) concerning future events. Words such as “expects,” “intends,” “plans,” “believes,” “anticipates,” “hopes,” “estimates,” and variations of such words and similar expressions are intended to identify forward-looking statements. These forward-looking statements are based on the information available to, and the expectations and assumptions deemed reasonable by the Company at the time these statements were made.

Although the Company believes that the expectations reflected in such forward-looking statements are reasonable at the time made, no assurance can be given that such expectations will prove to have been correct. These statements involve known and unknown risks and are based upon a number of assumptions and estimates, which are inherently subject to significant uncertainties and contingencies, many of which are beyond the control of the Company. Actual results may differ materially from those expressed or implied by such forward-looking statements.

The Company expressly disclaims any obligations or undertaking to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in the Company’s expectations with respect thereto or any change in events, conditions or circumstances on which any statement is based.

SOURCE Fyllo

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