Trulieve Appoints New Chief Technology Officer – He Was Previously At Hallmark Cards!

It’s been a Hallmark week for Tuelieve so this appointment gave us a wry smile..


Truelieve today announced it has named Nilyum Jhala to serve as its Chief Technology Officer (CTO). Jhala, who previously served as Vice President of Global and Digital Technology at Hallmark Cards, Inc., brings more than two decades of experience in technology leadership and digital transformation results in multinational retail and wholesale environments.

At Hallmark, Jhala led a large, geographically diverse team with more than 200 technology professionals across North America, Asia, South America and Eastern Europe, ensuring the end-to-end optimization of D2C, B2B2C, traditional retail and wholesale channels. He was responsible for the company’s global consumer experience transformation, encompassing more than 50,000 retail rooftops in addition to all digital aspects of, resulting in over 100% digital growth for the company in 2020. Prior to joining Hallmark, Nilyum served as Division Vice President for Family Dollar, a subsidiary of Dollar Tree, Inc. Previously, he has also led IT transformation and roadmap initiatives for both Lowe’s and Office Depot.

CEO Kim Rivers commented, “We are thrilled to welcome Nilyum to Trulieve’s executive team. His track record of success in global retail organizations and his expertise in complex systems architecture will support Trulieve’s continued exponential growth, ensure efficiencies across the enterprise as we scale, and enhance the exceptional customer service that Trulieve is known for.”

Jhala, who will be responsible for leading the Company’s end-to-end information technology strategy and development, shared, “I see tremendous opportunity for Trulieve to become the cannabis industry’s leading data-driven operator, and I’m excited to join its highly-talented leadership team to accelerate our position as the most efficient and most profitable MSO in the United States.”

Jhala, who will be based in Tallahassee and report to the CEO, holds a Bachelor of Engineering in Electronics and Communications with Honors from Barkatullah University, India and a Master of Science in Computer and Information Systems from the University of South Alabama, where he was named graduate student of the year. He currently serves on the Board of Directors of the National Association of Asian American Professionals and has shared his expertise as a Faculty Member at Strayer University since 2009, teaching software engineering and data warehousing.

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