Marijuana Retail Report ….Truelieve the first to test the murky waters of cannabis advertising on Twitter now that Musk says it is ok (eg he needs the cash)
Trulieve Cannabis Corp. (“Trulieve” or “the Company”), a leading and top-performing cannabis company in the United States, today became the first multi-state operator in the cannabis industry to launch advertising campaigns on Twitter. This follows a policy change made by the global social media platform today that now allows cannabis companies to advertise.
“Trulieve is very excited and encouraged by Twitter’s decision to update its policies and allow cannabis companies to advertise across the platform,” said Gina Collins, Trulieve’s Chief Marketing Officer. “Having a global social media platform recognize our industry is another step forward in the normalization of cannabis in the U.S. We proudly launched a multi-state advertising campaign today to become the first company in the cannabis industry on Twitter. As state-by-state cannabis regulations inform how operators can participate in the advertising space, we expect to follow in other legally approved states.”
Trulieve Chief Executive Officer Kim Rivers said on Twitter: “On behalf of #Trulieve and the entire #CannabisIndustry THANK YOU to @elonmusk for this historic #PolicyChange & partnership. The opportunity to advertise on #Twitter means reaching more individuals & raising more awareness of the benefits of #cannabis. Onward!”
Trulieve Is First Cannabis Company To Launch Advertising Campaigns On Twitter