USA: Advocacy group for Hispanic marijuana entrepreneurs launches

The National Hispanic Cannabis Council has announced its emergence

The organization launched Thursday.

According to their news release, the Denver-based group will be run by “Hispanic business leaders, legal professionals and prominent” marijuana businesses dedicated to “advancing cannabis education, entrepreneurialism and economic opportunity within the U.S.  Hispanic community.”

According to the release, founding board members include:

  • Can It Industries of Florida.
  • Cresco Labs, Illinois.
  • Folsom and Forge, Florida.
  • Moxie, California.
  • Trulieve, Florida.
  • Vicente Sederberg, Denver.

The National Hispanic Cannabis Council will be guided by Executive Director Antonio Valdez and a 16-member national board.


Here’s the press release in full

National Hispanic Cannabis Council Launches, Aimed at Advancing Cannabis Education, Entrepreneurialism, and Economic Opportunity

Cannabis business leaders founded the national nonprofit to empower the U.S. Hispanic community, which is underrepresented in the legal cannabis industry and has long borne the brunt of cannabis prohibition

DENVERMarch 25, 2021 /PRNewswire/ — The National Hispanic Cannabis Council launched Thursday, aimed at empowering the U.S. Hispanic community through education, entrepreneurialism, and economic opportunity.  With 36 states, having already legalized cannabis for medical use, the new national nonprofit organization aims to raise awareness around cannabis-related health, economic, and legal issues as well as promote participation and leadership in the legal cannabis industry, where Hispanics are currently underrepresented. It will also advocate for public policies that support its mission.

“Cannabis prohibition in the U.S. was founded in large part upon prejudice toward Mexican immigrants, and it has disproportionately impacted the Hispanic community ever since,” said Brian Vicente, a founding NHCC board member and partner at national cannabis law firm Vicente Sederberg LLP. “The NHCC will work to repair the damage caused by old prohibition policies and to ensure the Hispanic community benefits from the new legal systems coming online to replace them. We are excited to launch this organization at a time of unprecedented economic opportunity in the emerging legal cannabis industry.”

The NHCC will be comprised of individual and business members from across the U.S. and organized through local chapters. It will offer local education and networking events, as well as national opportunities to interact with subject matter experts in the fields of medicine, policy, advocacy, and other areas.

The NHCC was founded by cannabis business leaders representing a variety of prominent companies, including Can It Industries, LLCCresco LabsFolsom and ForgeMoxieTrulieve; and Vicente Sederberg LLP. It is governed by a national board of directors and led by executive director Antonio Valdez, a consumer marketing expert with over two decades of experience marketing to the Hispanic community. Valdez was instrumental in the launch of the nation’s first Hispanic trade association for the real estate industry, the National Association of Hispanic Real Estate Professionals, where he served as a founding board member.

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