When it comes to marijuana foods, regulation drives innovation
But marijuana entrepreneurs in this center of cannabis innovation face a much higher bar. They have no trouble dreaming up creative treats and concoctions infused with psychoactive THC, but meeting hundreds of pages of health and safety regulations means their imagination is handcuffed. And for good reason: the rules demand precise dosing, uniform potency, and warning symbols imprinted on the food itself.
Pot-dusted almonds, Tootsie Roll-like bites, Rice Krispies Treat equivalents? All tough to produce as a result.
Every industry has its particular challenges. Marijuana-infused product manufacturers, which make a highly regulated, often psychoactive product that’s still illegal under federal law, face more than most.