Duh all cannabis available in the US is US grown ..
Americana inspired pre-rolls with a classic, nostalgic feel launching in New York, New Jersey, Illinois, Arizona, Massachusetts and Florida
STAMFORD, Conn. , April 14, 2025 /CNW/ — Curaleaf Holdings, Inc. (TSX: CURA) (OTCQX: CURLF) (“Curaleaf” or the “Company”), a leading international provider of consumer cannabis products, today announced the latest addition to its brand portfolio, Anthem, a classic pre-roll brand, inspired by brands of the past and rooted in American innovation. Anthem’s signature 10-pack of 0.35g pre-rolls is now available in New York, Illinois, Massachusetts, and New Jersey. In April, the signature 10-pack will also be in stores across Arizona, and Florida, including the launch of a 5-pack of 0.35g pre-rolls in Florida. Additional expansions to the product lineup are expected this Summer.
More than a joint, Anthems pre-rolls look different, feel different, and hit different. They’re uniquely designed with a cylindrical style and a flip-top box that grabs attention and delivers a smooth and consistent experience, and an even burn. This attention to detail is matched with a high-quality blend of locally-grown cannabis strains curated for their consistent sativa, indica, or hybrid effects and everyday use. They’re American grown and made the way things used to be made, in state-of-the-art facilities by true cannabis craftspeople who take pride in what they grow. With curated blends and a classic-meets-modern shape, Anthem is truly a brand for all, including both adult-use and medical patients, daily smokers, social smokers, or flower-first cannabis fans. It’s not a joint, it’s an Anthem.
“Cannabis is America’s crop. From seed to sale, nearly every aspect of growing, processing, and manufacturing our state legal cannabis products is uniquely crafted by people and materials right here in the United States. And it’s sold right back into the state it was grown in, with job opportunities and tax contributions directly impacting local communities,” said Boris Jordan, Chairman and CEO of Curaleaf. “Anthem pre-rolls offer the ideal mix of vintage Americana and contemporary taste for the modern cannabis consumer. From high-quality curated flower blends to impeccable, discreet packaging design, no detail has been overlooked. Anthem makes a statement that America’s cannabis industry is forging ahead and continuing to innovate, despite regulatory hurdles that must change to allow this highly regulated market to truly thrive.”
The very fabric of the state-regulated U.S. cannabis industry is made up of American-founded-and-operated businesses, employing hundreds of thousands of Americans, including tens of thousands of farmers. The 2024 Vangst Jobs Report calculates 440,445 full-time equivalent jobs supported by legal cannabis as of early 2024. The industry already has the support of most Americans, with an overwhelming share of U.S. adults (88%) stating that marijuana should be legal for medical or adult use. Despite this, outdated financial regulations and federal restrictions continue to hinder the industry’s growth. By eliminating barriers like 280E and access to banking, the U.S. can fully embrace the economic and employment potential of cannabis while ensuring a flourishing, more equitable marketplace.
Anthem is the latest addition to Curaleaf’s growing portfolio of industry-leading brands, including Select, Grassroots, Reef, Find, Zero Proof and The Hemp Company.
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