Vice Article: What’s the Deal With Those ‘Dispenseroo’ Weed Adverts Across London?

Interesting working with illegal growers and advertising in London. One wonders how on earth authorties can keep fighting the inecitable?

Vice write

An illegal weed business in the UK which stuck hundreds of unauthorised adverts on London’s Tube trains tells VICE World News it is now selling £50,000 worth of cannabis products a week.

Cannabis dealers who stuck hundreds of unauthorised adverts on London’s Tube trains say they are now swamped with orders and have more guerrilla marketing tactics up their sleeve.

Dispenseroo, a cannabis selling start-up which mimics the branding of online food delivery giant Deliveroo, said over the last three weeks it had put up 2,500 adverts on London Underground trains. The posters, which were clipped or glued into advert panels by 10 workers employed via job site Gumtree, said: “Do you love 🍃? Use code ‘tube’ for £5 off,” alongside the Dispenseroo hashtag.

Transport for London confirmed the posters were unauthorised and said it was removing any found on the network. Many people presumed the guerrilla advertising campaign was a spoof, scam or art project.

But it appears from those that searched up the Dispenseroo website and bought and sampled the products, that bags of cannabis, weed edibles and vapes are bona fide, despite the drug being illegal to possess, promote, sell or grow in the UK.

Speaking exclusively to VICE World News under the pseudonym “S” in order to protect his identity, Dispenseroo’s founder, who describes himself as a weed-smoking Londoner in his 20s with a background in advertising and logistics start-ups, said “the response from the public has been great”.

He said on Wednesday alone the company, which made its first sale four months ago, dispatched 264 orders, and is now “turning around £50,000 a week” in sales. Orders were boosted not only by commuters seeing the adverts, but after the company contacted Instagram influencers and street news profiles such as @richkidslondon and @itsallleaked to publicise the posters online.


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