Ben & Jerrys Team Up With ACLU & Tell Ice Cream Fans To Pressure Their Senators On Cannabis Legalization

Marijuana Moment reports today

It’s not just traditional advocates and stakeholders who are fed up with Senate inaction on marijuana legalization. Even the ice cream giant Ben & Jerry’s is calling out senators for failing to advance reform.

In the run-up to the unofficial cannabis holiday 4/20 on Wednesday, the company is launching a campaign in partnership with the ACLU, asking fans to “take action” by putting pressure on the Senate to follow the lead of the House and pass a bill to end prohibition.

Ben & Jerry’s recognized that its advocacy for marijuana reform isn’t surprising—and they’ve previously leveraged 4/20 to raise attention to the issue—but this campaign takes direct aim at the Senate, which has been a significant roadblock on the path to legalization both under Republican and Democratic control.

Ice cream fans and supporters of legalization are being encouraged to submit a pre-written letter to their senators that describes the currently patchwork of state cannabis policies and the racially disparate harms of prohibition. It says that “it’s time for the Senate to act.”

The company noted that the House approved the Marijuana Opportunity, Reinvestment and Expungement (MORE) Act earlier this month. And while Senate leadership had signaled that they would be introducing a similar legalization bill this month, that timeline has been pushed back, much to the disappointment of advocates.

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Even Ben & Jerry’s Is Fed Up With Senate Inaction On Marijuana Legalization

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